First Impressions of “Web3 Marketing” by Amanda Cassatt

Currently reading “Web3 Marketing: A Handbook for the Next Internet Revolution“, a new book by Amanda Cassatt, Founder of Serotonin and former ConsenSys CMO.

My first impression of the book was “THAT’S A GREAT USE OF AN NFT”. For those who aren’t familiar with the colourful squiggly line and think that the book is just another manual, I recommend them to “never judge a book by its cover”. The cover artwork is a Chromie Squiggle minted on Art Blocks, a generative art NFT platform that is home to Tyler Hobbs’ Fidenza collection which has an impressive 62ETH floor price. ๐Ÿ”ท

Without revealing too much about the content of the author’s work, Amanda led by example, used her Chromie Squiggle #2172 as a book cover, and got her target audience (in this case, me) to #ConnectWallet and write a post about it. It would’ve been amazing if the book itself was minted as an NFT, but I got the next best thing – I claimed an NFT that grants me access to an exclusive book-owners’ Telegram chat. ๐Ÿ“–

The Web3 world is evolving daily. I look forward to the day when the next 100 million people are onboarded, and when terms like Web2.5/Web3/Web4/Web5 can be retired. ๐ŸŒŽ๐ŸŒ๐ŸŒ

Animoca’s Crypto Gaming Ambition

Interviewed by Zheping Huang for Bloomberg’s feature on Animoca Brands – A Crypto Winter King Wants to Reanimate the Industry.

Animoca’s Crypto Gaming Ambition (Video)

“Why is our metaverse better than Facebookโ€™s? To me, this is not even a question.” Gaming giant Animoca Brands has hit $6 billion valuation after a round of funding this year. And it’s betting on blockchain as the next evolution in the industry. (Source: Bloomberg)

The Rise of DeFi: Adapting to the New World of Digital Assets

A growing number of developers and entrepreneurs are seeking to rebuild and decentralise the financial system using blockchain – databases distributed over many computers around the world and kept secure by cryptography. With huge shoes to fill, can DeFi lay the foundations for a decentralised economy?

Short for decentralised finance, DeFi is an umbrella term for financial services offered on public blockchains like Ethereum. Like traditional financial institutions, DeFi applications allow anyone in the world to borrow, lend, earn interest, and trade derivatives. With the help of smart contracts, agreements can be automatically executed and individuals can transact peer-to-peer without trusting centralised intermediaries such as banks and brokers. The DeFi space has seen exponential growth and it is becoming too big to ignore for governments and financial institutions. According to blockchain research firm Blockdata, a trillion dollars could flood into DeFi if the world’s 100 biggest banks invested as little as 1% of assets under management.

Around the world, regulators begin to turn their attention to cryptocurrencies. Some countries have shown a positive attitude toward crypto, while others wield the crackdown hammer. Earlier in September, El Salvador has become the first country to accept bitcoin as legal tender. In the US, the SEC is reportedly investigating Uniswap Labs, the development firm behind the biggest decentralised crypto exchange. SEC Chairman Gary Gensler also warned that DeFi projects aren’t immune to oversight. On the other side of the world, the People’s Bank of China issued a notice that deemed all crypto transactions to be illegal. However, this isn’t the first time that China has ‘banned’ crypto. Despite the recent ban, traders are able to find alternative ways to invest.

Where does DeFi go from here? Feel free to discuss and share your opinions in the upcoming meeting titled The Rise of DeFi: Adapting to the New World of Digital Assets.

Date: Oct 12th, Tue; 19:00-21:00
Location: Salon 10 (Arbuthnot Rd., 10)
Tickets: HKD30

The meeting will be conducted in groups of 4 people to follow current government regulations for gatherings.

ARTICLES TO READ / VIDEO TO WATCH:
Forkast News
: Institutional DeFi poised to become a $1 trillion industry, Blockdata says – https://forkast.news/institutional-defi-trillion-dollar-industry-blockdata/

The Block: How the SEC’s reported Uniswap Labs investigation could signal a new era of enforcement – https://www.theblockcrypto.com/post/116633/how-the-secs-reported-uniswap-labs-investigation-could-signal-a-new-era-of-enforcement

Cointelegraph: Derivatives DEX dYdX beats out Coinbaseโ€™s spot markets by volume amid China FUD – https://cointelegraph.com/news/derivatives-dex-dydx-beats-out-coinbase-by-volume-amid-china-fud

Henri Arslanian Youtube Channel: What is DeFi? – https://www.youtube.com/watch?v=aCYwhWePqh4


FURTHER READING:
Forbes:
 Bitcoin Mining Uses A Higher Mix Of Sustainable Energy Than Any Major Country Or Industry – https://www.forbes.com/sites/greatspeculations/2021/07/06/bitcoin-mining-uses-a-higher-mix-of-sustainable-energy-than-any-major-country-or-industry/?sh=de0633d4cc93

The Economist: Why it is wise to add bitcoin to an investment portfolio – https://www.economist.com/finance-and-economics/2021/09/25/why-it-is-wise-to-add-bitcoin-to-an-investment-portfolio

The Tokenizer: DeFi and tokenization together reshape the financial system – https://thetokenizer.io/2021/03/10/defi-and-tokenization-together-reshape-the-financial-system/

If you decide to join the meeting, please come prepared – read more on the subject, take notes, write down some thoughts and points that you would like to bring for the discussion and share with the group.

We will not have a speaker on the topic, so your self-preparation is key for an intelligent and quality discussion within small groups of 4 people.

Fee: HKD30, it is also suggested that every attendee buys a drink as a courtesy to the venue.

The Economic Club is a community of intellectually curious people in Hong Kong. Learn more about the Economic Club on https://www.econclubhk.org/