Currently reading “Web3 Marketing: A Handbook for the Next Internet Revolution“, a new book by Amanda Cassatt, Founder of Serotonin and former ConsenSys CMO.

My first impression of the book was “THAT’S A GREAT USE OF AN NFT”. For those who aren’t familiar with the colourful squiggly line and think that the book is just another manual, I recommend them to “never judge a book by its cover”. The cover artwork is a Chromie Squiggle minted on Art Blocks, a generative art NFT platform that is home to Tyler Hobbs’ Fidenza collection which has an impressive 62ETH floor price. 🔷

Without revealing too much about the content of the author’s work, Amanda led by example, used her Chromie Squiggle #2172 as a book cover, and got her target audience (in this case, me) to #ConnectWallet and write a post about it. It would’ve been amazing if the book itself was minted as an NFT, but I got the next best thing – I claimed an NFT that grants me access to an exclusive book-owners’ Telegram chat. 📖

The Web3 world is evolving daily. I look forward to the day when the next 100 million people are onboarded, and when terms like Web2.5/Web3/Web4/Web5 can be retired. 🌎🌍🌏